The site served as a way to help kids get more than “red ink” on their papers, a nod at how teachers often use red ink to mark corrections and suggestions on assignments. With millions more, though, NoRedInk has to address its biggest challenge: the intricacies of the subject matter that it wants to make simple.įounder and CEO Jeff Scheur built NoRedInk in 2012 when he was an English teacher in Chicago.
NO RED INK HACKS SERIES
The financing event comes nearly six years after its Series A, a signal that the company has ambition to scale meaningfully in the coming months and years. Other investors in the company include GSV, Rethink Education and Kapor Capital. NoRedInk announced today that its digital writing curriculum, which pairs adaptive learning with Mad Libs-style prompts, has helped it raise a $50 million Series B led by Susquehanna Growth Equity, with participation from True Ventures. While those complications don’t exactly scream for a tech solution, NoRedInk, a San Francisco-based startup, has spent nearly a decade trying to help students get better at their writing through software. This is all to say that writing, even for those who love writing, is a deeply human art built on top of non-obvious rules. Best of all, if you find yourself bored of your own text while reading out loud, you know readers will be, too. Still, all these years later, it’s true: Vocalizing your words helps identify typos and incomplete thoughts, but also notice more subtle things like awkward turns of phrases or a weird rhythm in your sentence structure.
I always found the advice ironic because it required me to change the medium of my writing to become a better writer.
That’s one of the first, and best, writing tips I ever received. “In order to become a better writer, read your written words out loud.”
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